Parrot appoints five distributors to expand ANAFI UKR reach in CEE and Asia-Pacific

Parrot has appointed five regional defence distributors to expand sales, support and deployment of its sovereign ANAFI UKR micro-UAVs across Central and Eastern Europe and the Philippines.

Parrot appoints five distributors to expand ANAFI UKR reach in CEE and Asia-Pacific
Parrot appoints five distributors to expand ANAFI UKR reach in CEE and Asia-Pacific

Key facts

  • Parrot signed distribution deals with five defence/security firms across Poland, Slovenia/Croatia/Montenegro, Czechia/Slovakia, Romania and the Philippines.
  • Distributors will provide sales, demonstrations, training, implementation and after-sales support for ANAFI UKR to defence and public safety users.
  • ANAFI UKR offers European-designed, cyber-secure communications, edge AI video analytics, EO/IR payloads and rapid tactical deployment.

2 minute read

Parrot, a leading European name in professional micro-drones, is taking significant steps to widen its global footprint. The company has announced a series of new distribution agreements designed to get their specialized equipment into the hands of defence and security forces across Central and Eastern Europe, as well as the Philippines.

The core of Parrot’s strategy is simple: don't just ship products, build relationships. To do this, they are teaming up with specialized local distributors who possess a deep understanding of their specific national security environments.

The new agreements cover a broad map of territories:

  • Poland: Allies Incorporated
  • The Balkans (Slovenia, Croatia, Montenegro): Panna Plus
  • Czechia and Slovakia: Pramacom-HT
  • Romania: MarcTel
  • The Philippines: Advance Homeland Defense Incorporated

These partners won't just be selling hardware. They will act as a full-service local hub for Parrot. Their role includes providing demonstrations, training frontline users, handling program management, and offering after-sales maintenance. This ensures that government agencies and military units have immediate, local support rather than having to rely on a distant manufacturer.

The Technology: ANAFI UKR

At the heart of this expansion is the ANAFI UKR, a micro-UAV (Unmanned Aerial Vehicle) designed specifically for Intelligence, Surveillance, and Reconnaissance (ISR).

This drone is built to address the specific needs of modern defence and public safety. It combines a secure "sovereign" European design with advanced capabilities that allow it to operate in difficult conditions.

Key features include:

  • Edge AI: The drone has onboard processing that helps with target detection and decision-making, turning raw video into actionable intel instantly.
  • Resilience: It is engineered to maintain communications and data integrity even in environments with electromagnetic interference.
  • Portability: Designed for dismounted units, it fits in a backpack and has a low visual and acoustic signature.
  • Speed: It can be set up and launched in seconds, providing immediate situational awareness.

Chris Roberts, Senior Vice President at Parrot, emphasized that success in the defence sector requires more than just high-tech gear. It requires trust and proximity.

"In defence and public safety markets, success depends not only on technology but also on strong local partnerships," Roberts explained. By pairing their cyber-secure drones with distributors who are close to the operational users, Parrot aims to speed up deployment and ensure that teams on the ground get the support they need throughout the lifecycle of their equipment.

This move reinforces Parrot’s commitment to a scalable business model. By relying on trusted local experts to bridge the gap between manufacturer and end-user, they are building a resilient network capable of supporting national modernization efforts from Europe to the Asia-Pacific region.

Source: Parrot